Therefore, its always better to put your words in writing, just in case. The same applies to obtaining feedback from lower-level employees. Moreover, written communication is more authentic and used for a longer period of time by the team. Downward communication delivers information that helps to update the workforce about key organizational changes, new goals, or strategies; provide performance feedback at the organizational level; coordinate initiatives; present an official policy (public relations); or improve worker morale or consumer relations. Downward communication provides certain advantages to an organization: Organizational discipline Downward communication follows the organization's hierarchy, meaning that organizational discipline and member compliance is much easier to maintain. Managers use effective downward communication during a merger by communicating information in a calm and confident manner. Have you ever struggled to answer the question . Reducing the workloads of senior-level managers. Being transparent and open in communicating change and negative outcomes is what guarantees your employees will stay with you through thick and thin. Maybe the employees will have the same questions you do regarding the new policy, so its never a bad idea to ask for clarification before you decide to put it into words yourself. Save my name, email, and website in this browser for the next time I comment. The managers then participate in the task distribution process, informing the rest of the team members and delegating the assignments. 4) Feedback: Feedback in communication is critical. Superiors communicate task directives and work instructions to subordinates using the downward flow of communication. This definition of communication was given by: Internal communication is a communication between; Informal communication is otherwise known as _____ communication. https://commons.wikimedia.org/wiki/File:MilesO%27BrienRNASAjsc2013e026538.jpg. throughout their Academic career. How is downward communication different from upward communication? The purpose of most horizontal communication is to request support or coordinate activities. copyright 2003-2023 Study.com. Do you want to know how to start a presentation effectively? People at the same level in the organization can work together to work on problems or issues in an informal and as-needed basis. Sometimes a downward communication prompts an upward response, such as when a manager asks for a recommendation for a replacement part or an estimate of when a project will be completed. But if a sales representative e-mails the vice president of marketing, then diagonal communication has occurred. Downward communications can become distorted as it proceeds through multiple levels of the organization. "}},{"@type":"Question","name":"Downward communication flows from? As Remy Blumenfeld explained for Forbes, people most usually interpret a message they hear according to their own needs and expectations. The downward communication flow from aa subordinate

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